Now that is hardly something you hear every day. Taking up farming as a profession has rarely captured the imaginations of upwardly mobile young people whose dreams and search for opportunities takes them to mostly white-collar professions, mainly in cities.
In fact, I don’t think I have ever heard any of my peers aspire to farming, except when they are feeling exceptionally frustrated.
Which is why the story of two young “urban mushroom farmers” from Berkeley, California is so surprising. Alejandro and Nikhil graduated from university with business degrees, and went on to grow gourmet mushrooms on recycled coffee grounds. You can hear them talk about their journey here.
While they are accidental farmers, they met quick success, innovating with new products such as grow-your-own mushroom kits and figuring new ways to use the waste generated in their farming process. Their story shows how young ideas can help reshape something as old as agriculture - making it not only profitable, but also cool.
Read more here (World Bank Youthink Website)